THE STORY OF ORIGIN
Racing Kids has been keeping kids warm, free and ready for adventure since the 90ties. No matter what the day and the weather forecast bring, our cute, warm and comfy styles enable kids to roam and explore.
Inspired by the Nordic concept of forest kindergartens where kids spend the entire day in the woods, the outdoor accessories of Racing Kids are durable, comfortable and sustainable.
When CEO and Owner Malene Uhre was one of those adventurous kindergarteners, her mom Gitte Uhre saw the need for affordable outerwear of high quality to make even the coldest and rainiest day a starting point for fun. Gitte founded Racing Kids with her own designs, including the legendary balaclava that has been a kids’ favorite ever since and epitomizes the fun and freedom that we are all about.
Malene now carries the torch and with constant product innovation she strives to help new generations experience the magic of the outdoors, and Racing Kids is now sold in 300+ shops across Europe. With a focus on organic textiles and no individual plastic wrapping, a big part of Malene’s mission is to preserve the nature that Racing Kids dresses kids to explore.
Racing Kids is made for movement.
Just like in 1991, Racing Kids is made for movement.
MADE FOR MOVEMENT
We have carefully refined our design over many years and know all about creating the perfect fit and comfy feel. Our hats stay put, balaclavas fit close to the skin and mittens are easy to grab with.
A HAT FOR ALL KINDS OF WEATHER
Our three qualities and thicknesses from single to double layer cotton and cotton lined wool gives you plenty of choice to find warm accessories for any kind of weather.
+25 YEARS OF EXPERIENCE
We started in 1991 about the same time as the forest kindergartens emerged and created new requirements for outerwear for children who stay outdoors all day all year long.
PERFECTLY FITTING ACCESSORIES
We are passionate about designing perfectly fitting outdoor accessories for children age 0 - 10 years. Our goal is to keep kids warm and comfy while freely exploring the world.
WARM AND WINDPROOF
Our combination of wool, cotton and Thinsulate creates warm, soft and windproof accessories.
SOFT, STRONG, AND STRETCHY
Inspired by the advanced textiles and techniques applied in gymnastics wear, we use a unique cotton that is soft, strong and stretchy - and keeps our items fit even after long term use.
